How could Klaviyo help your business?
As you’ll know by now, at Create8, we love to share insight into how you can improve your website. Whether you’re a multi-national company or a new start-up, there’s something for everyone hidden within our blogs. We like to think of it as the Trafford Centre of business hints and tips. If you’re looking for something, it’ll be there!
So, what do we have prepared for you in this blog? Well, we want to talk about our Shopify App of the month, which is no other than (drumroll please) Klaviyo. OK, so firstly, let us say, if you haven’t heard of Klaviyo, you needn’t worry because we will walk you through the platform from start to finish; just leave it to us. If you are a complete Shopify novice, there’s also no need to stress. Some of the things you learn in the blog might help you relay some suggestions to your web designer or even hire one if you don’t already have one.
If you do have Shopify experience, we’d love to hear what you think of Klaviyo and how you’ve leveraged it within your own business or for one of your clients.
Anyway, let’s cut the small talk and move on to the juicy stuff.
What is Klaviyo?
First thing’s first, let’s talk about what Klaviyo actually does. The popular standalone marketing software connects with Shopify and provides an incredibly conversion-focused tool that brings businesses closer to their clients. By leveraging the platform, you can create moments within your business and client relationship that are memorable and genuine.
Klaviyo allows you to focus on the data you already have and to optimise those immensely valuable data capture opportunities so that your subscribers will continually grow.
We know what you’re thinking, “but how can an App do that?” Well, that’s what we are about to tell you!
Web Design at Create8
When it comes to exceptional eCommerce web design and UX development, look no further. At Create8, we are a web design agency with a difference. We bring a customer-focused mentality and a passion for groundbreaking and thought-provoking design into the web design sector. Our differences set us apart from the crowd and make us such a popular decision when it comes to building an eCommerce website.
You don’t just have to take our word for it! Follow the link below to check out some of our most recent projects. If you find yourself inspired by any design work, simply get in touch. We would love to hear all about your project.
What does Klaviyo bring to the party?
In a world where there are more connectable Shopify applications than you could possibly remember, the crucial factor is what each brings to the party. How they will improve the functionality and user experience of your website, and, of course, why they are better than the other options available.
So, what does Klaviyo have that you need?
Email integration
When you implement Klaviyo within your eCommerce website, your email marketing experience is about to get a whole lot better. If you leverage the app correctly, you’ll be able to use personalised emailing and time-focused delivery strategically. Meaning you’ll maximise your revenue, improve retention and increase the number of repeat sales your business receives.
You can use Klaviyo to send emails to your subscribers based on their online behaviour. Whether you want to target those who have abandoned their carts, viewed specific products, or if you wish to offer discount codes, the choice is yours.
You are able to launch campaigns quickly due to the prebuilt templates on offer, meaning you’ll never miss a sales opportunity. As a business, you can also put your clients first and increase client retention by personalising your emails based on behaviour trigger automations.
Klaviyo states a 90x ROI on email marketing when using the app, so what are you waiting for?
SMS
Text marketing may seem a little old-school, or is it new school? We’re not quite sure. It’s one of those things that has always existed but never really utilised to its full potential. Well, that’s precisely what Klaviyo does. With plenty of ways to capture your client’s numbers within the integrations, Klaviyo allows you to work your text and email marketing side-by-side.
Think of it this way, how many unread emails do you have? And how many unread texts do you have? We would put our house on the fact that the text is a lower number. Therefore, if users more readily access texts, doesn’t it seem like a good idea to be targeting them? The Klaviyo text marketing platform is a self-explanatory experience and will help you make the most out of your marketing push.
eCommerce Automations
As a business, having an email and SMS marketing platform is essential; however, it’s not the platforms alone that make Klaviyo stand out. The automation and alignment of the app are the actual reason behind its success. Making a seemingly tricky process straightforward and understandable for every user is pivotal.
With Klaviyo, your customers aren’t just stored as data; they are attributed a lifetime value based on their engagement with your business. Meaning you’ll know who to target and when to target them without having to sift through lots of analytics and data.
Your customer data includes much more information than the competitors, including website browsing history and their predicted behaviour based on prior engagement. Klaviyo also lets you manage omnichannel data all in one place, meaning you’ll have your email, SMS and social information tied up with a ribbon on it, ready for your business to use.
Ready-made Template and Newsletter library
Don’t let anyone fool you; building an eye-catching email is tricky. For some time, it’s been the neglected facet of digital marketing, but as more consumers connect with businesses, email marketing has reached its apogee once more.
With Klaviyo, you are able to harness a massive library of prebuilt templates, meaning you won’t be struggling with any design elements of the process. The same goes for those newsletters to reinvigorate your current subscribers; you’ll no longer struggle when choosing Klaviyo.
How will Klaviyo help me learn about and grow my database?
Beyond the handy features that come with the Klaviyo app is the powerful technology that allows your business to learn, refine and grow. This standout Shopify app wouldn’t be what it is without some of the amazing tech that’s helping businesses across the globe. So let’s take a look at how it could help you.
Predictive data
One of the things that genuinely amazes us within Klaviyo is the app’s almost baffling ability to produce predictive consumer data. Klaviyo can help your business forecast sales as well as predict demographics for specific products.
Rich data reporting
Klaviyo generates some of the most robust and in-depth reports in the marketing sector. Presented as understandably as possible, the information produced can help you focus on the ROI and success rates of certain marketing efforts. It even allows you to pull data from other tools such as subscriptions and loyalty programmes.
Peer benchmarking
Klaviyo provides your business with the means to benchmark your marketing performance against others in your sector. The application also offers advice on improving your offering so that you can focus on being competitive and gaining an advantage wherever possible.
Klaviyo showcase
The Klaviyo showcase is one of our favourite features on the platform. Firstly because it’s not something that is highlighted very often, and secondly because it can save businesses that don’t have a vast graphic design background a lot of time and resources. The showcase is an area of the app that allows you to take inspiration from the highest-performing campaigns on Klaviyo. You can have a browse check out how the most prominent players are conducting their email marketing and let it influence your own decisions and designs.
As eCommerce web design experts, we couldn’t praise Klaviyo enough. By simplifying the marketing process and strengthening those much-needed bonds between your brand and your clients, it can give your business the helping hand it needs. If you are in control of your own eCommerce website, we would suggest looking into the implementation of Klaviyo as soon as possible. If you’re not, why not reach out to your design agency and ask their opinion on this brilliant app? At least you have plenty of knowledge to back your stance.
At Create8, web design is an integral part of our day-to-day work and is something about which we are immensely passionate. If you’re reading this and you are planning an eCommerce business that will need an eye-catching and user-friendly website, why not contact us today?
Follow the link below, look around our website and let us know what has caught your eye. We welcome every new project that comes through our door, and we can’t wait to hear what you have up your sleeve.
Thanks for reading.
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