Logo Design is part of your overall
brand, it needs to be memorable

A defining image

It seems pretty apparent what logo design means, but in reality, it’s much more than meets the eye. We all interact with logos every single day, and most of the time, we don’t even know it. If you were to try and count the logos you saw as you walk around the city centre, you’d give up or get distracted quite quickly (hopefully by a good logo).

Your logo design is, in essence, your business in its most simplistic and recognisable form. Getting it right from the start is essential. It has to say something about your brand in a fleeting moment that your potential customers will remember and respond to.

Logo design is typography, a graphic image or a combination of the two. Sounds simple. But getting the perfect logo is a lot more complicated than you could think.

Brand V Logo

Every successful brand has a brilliant logo, but a brilliant logo doesn’t always mean a successful brand. When creating a logo design for your company, we take everything about you, your business and your story into account. All of these things amount to your brand. Your logo is a representation of everything your business is and does. We want to create a brand with you, not just a logo, and this is how all good branding and design companies should work. If you want a dog on your logo because you like dogs, it’s not keeping your brand and customer in mind. We want to know why the dog? What is its relevance? What’s the story behind it? Is it the norm in your sector? There are countless questions if we are going to create a brilliant logo, and that is what we strive to do.

Timeless

Simple question. Do you want your business to have run its course in a year, two years, five years? It’s important to plan for the long haul if you want your business to be a success for as long as possible, having a timeless logo design is vital. At Create8 we have created work for a number of brands who have not only flourished but are lasting the test of time. Our team of experts will analyse every possibility and create several sleek and timeless designs for you to choose from.

Memorable

People must remember your logo. In fact, there is nothing more important than being remembered. When it comes to logo design, we make sure that every piece of work we create is entirely bespoke to that business. Meaning that our team of creatives produce something that makes you altogether different from your competitors. Your potential customers will remember you.

Appropriate

Colours have innate meaning with people and often resonate in different ways depending on past experiences and knowledge. This factor is often overlooked when designing a logo. Your logo should catch the attention of your potential customers within the sector you operate. Selecting colours that are appropriate for your sector is vital. This can differ culturally from country to country, so you should be linking everything back to brand strategy, what you want to achieve and where you’ll achieve it.

Versatile

As in every walk of business, versatility is vital. Your logo design is no different. From your business card to a motorway advert, your logo should as good at 10mm x 10mm as it does at 1m x 1m