Abreo is an online home store bringing the latest home trends within reach of any customer. They care about being a trustworthy and reliable brand, keeping a balance between quality and price to ensure they do their very best for their customers.
Create8 partnered with Abreo to bring their core values and brand ethos to the forefront of their brand identity and online presence.
Abreo not only needed a refreshed identity, but also a flexible identity that can adapt to the brand’s subsections; Exclusive, Outdoor and Indoor.
After speaking with Abreo, we knew that their online platform was trustworthy and accessible. We actively made sure we kept the consumer’s needs at the centre of their brand identity and website.
Approach
Abreo already had an existing visual identity so a rebrand was the starting point for the project. We focused our concepts primarily with the consumer in mind, asking ourselves ‘what does a trustworthy and caring brand look like to a consumer?’ ‘How can we improve upon the Abreo brand?’ ‘What would their target market expect from their brand?’
After our workshop and research, we created a series of concepts for their rebrand. Developing and understanding how we could improve on their existing brand whilst also considering how these choices would translate to social and web assets as well as print and advertising.
Once a concept was chosen, we developed it further and refined it until it was the final design. The brand and web teams at Create8 then came together to discuss how to translate the brand identity and tone of voice onto a digital platform.
This is where our UX and UI design team came in and developed Abreo’s new website design. Still, with the consumer in mind, they designed a website that combines their brand identity, their ethos and most importantly shows off their products in a user-friendly format.
Result
Abreo’s refreshed brand identity is simple and bold. Emphasising clear text and bold product imagery. Connecting the brand and its values to their audience, a trustworthy and reliable brand, keeping a balance between quality and price to ensure they do their very best for their customers.
The website is clean and easy to navigate, with the user experience in mind. To reflect the brand identity, we made it easy for any user to navigate and purchase products, emphasising the reliability of Abreo.
”Straight off from the first meeting with Alex and Pete from Create8, we knew they would be the ideal agency to work with on our rebrand & website project. From start to finish Create8 were great in every aspect, from amazing communication to the high-quality work they produced, we couldn’t be happier.
It was a big project and Create8 made it all seem so simple and easy by breaking down the process to get to the end goal. We really appreciate the hard work and time put into the project, they listened to what we wanted and exceeded our expectations.
Abreo
Stockport Business Awards & DEA - Shortlisted •