Brand Identity

Your brand identity is what makes you stand out from the crowd and makes your customers believe in you. As a design agency, it’s pivotal we understand what your company stands for and why you exist. This allows us to ensure we build an unforgettable brand for your business.

The graphic design work involved in building your brand can vary from the colour schemes you use to the way your logo looks on an email. People believe in strong brands; unforgettable graphic design helps strengthen your position.

Logo Design

Logo design is possibly the most popular form of graphic design work. Clients will often use the two interchangeably. But graphic designers do much more than simply throw together logos. When designing a brilliant logo, there are countless things to take into account.

Your logo can’t just look great on the internet, it needs to be equally striking across all formats. For example, if you go with an embossed style logo, graphic design is essential for ensuring that the logo is suitable for all mediums. If you have to change your logo slightly for print and online use, it isn’t a top-notch piece of graphic design.

Packaging Design

So, we’ve helped you develop the perfect logo, built a brand that is recognisable online and in-store, the graphic design work doesn’t stop there! One of the most important uses for graphic design is on your packaging.

Most brilliant products are hidden away in boxes for safety or storage. It is crucial that your packaging is as eye-catching as the product itself. The truth is, this is where most of your customer communication is done, and it’s the graphic design that allows you to do this. Whether it’s with embellishments, colour schemes or bespoke elements, you need to make your packaging force itself into the eye-line of the potential customer.

When it comes to packaging design, designers can manipulate the shape and effectiveness of your packaging through graphic design. Whether you are an ethical brand focusing on recyclability or a brand who needs their packaging to stop their product from spoiling. We have the ideas and know-how to make your packaging work for you.

Marketing Materials

In the increasingly digital world in which we live, marketing material can often be overlooked. Think about selling at a trade show, think about everything you’ll need for a long weekend of driving home that hard-sell. Firstly, your stand, if it’s been designed by a graphic designer it’s far more likely to stand out from those that weren’t.

The flyer you are handing out, another piece of graphic design you will need. The free pens and goodie bags emblazoned with your logo. Yes, you guessed it, more graphic design. The truth is, marketing materials are still absolutely pivotal to every business. Potential customers love getting something for nothing, and if that something is memorable, you’re far more likely to convert the customer in the long run.

Do you think my logo needs redesigning?

We enjoy it when a client asks for our opinion on a graphic design project. At Create8 we will always respond with honesty and integrity as your success is important to us. If you feel that your current logo resonates with your customers and forms part of your brand identity. We would suggest keeping it. If businesses were to change their logo too frequently, they would lose their brand recognition.

If I hire you as graphic designers, are you able to do all the jobs I need?

The true beauty of using Create8 is our flexibility as an agency. We understand the needs of our clients and aim to provide all-inclusive management of your graphic design projects. The varied skills of our talented team means we encourage in-house collaboration to make sure your business gets the best service possible. Think of it this way, you’re hiring your own team of graphic designers, not just one!