How you can increase your website traffic
It’s 2022, and the digital world is booming. The constant growth of online spending always seemed inevitable, but with a push onwards from the global pandemic, it’s almost become a part of our daily routine. Wake up, brush teeth, buy something online, go to work, come home, buy something online, or something of that nature. So how can you take advantage of this new website traffic trend?
As more of us flock to the digital world looking for deals like pigeons do breadcrumbs, most businesses have taken that wholly in their stride. However, some still aren’t seeing the results they expected. That’s where we come into the equation!
In this blog, we will help you understand your website visitors. Teach you how to leverage your content to suit them and to increase the footfall through your virtual door.
Just having a website isn’t enough.
So, in the words of Brighton hip-hop duo Rizzle Kicks, let’s skip to the good bit.
What is traffic?
We can forgive you for thinking of your most hated motorway every time we mention traffic. As a business owner in the digital world, traffic is positive, provided your website can deal with it. That’s a story for another day!
To simplify the situation, your traffic is the number of people visiting your website at any given time. Think about those energetic shoppers flooding through your doors when you open up on a Saturday morning; however, online traffic can be generated at any time of the day and are visiting your website from the comfort of their homes.
You’re probably thinking, “why don’t I get the amount of traffic that I expected?”
You should bear in mind that competition online is much more fierce than on the high street. There can be thousands of people offering the same as you at any given moment; you need to give people a reason to choose your business.
Just because you’re online and have had a brilliant website developed doesn’t mean that you’ll make sales or even get any visitors. It’s all about how you get the people there and how many you managed to squeeze through the door.
So, how can you create more traffic?
Web design at Create8
Having a great website will always be a part of the digital sales process. People buy from websites that make them feel safe, secure and valued. There are many different ways to build that rapport, for example, by utilising open spaces in your web design to create a feeling of honesty.
To assure your website is up to the job of converting your traffic into sales, we suggest hiring a web design agency. How about you have a look around our website, view some of our previous jobs and let us know what you think.
Follow the link below and reach out to find out how we could work together.
Digital Marketing and Traffic
One of the most popular ways to increase the traffic heading to your website is through digital marketing. Championing your brand online allows people to learn about what you offer in digestible and bite-sized pieces.
Most modern-world businesses are driving traffic and sales by increasing their marketing budget. We know this sounds self-explanatory, but sometimes we see the opposite approach, so we thought we would make it clear.
If you are working alongside a marketing agency or you have an in-house or freelance specialist, make sure you understand their aims in terms of marketing figures and analytics. Knowing the direction in which you want to expand will always help, and understanding the statistics you are being presented with will help broaden your knowledge as a business owner too!
Paid Traffic
Paid traffic is generally summarised as traffic that your marketing team generates by implementing campaigns across a social media platform. Whether you are working on a large-scale pay per click campaign through Google Ads or you’re driving smaller numbers to your website on Facebook ads, you’ll be sure to be presented with more opportunities to sell either way.
Paid campaigns are beneficial as they can be tweaked to target specific demographics and audiences and can be reasonably well-priced if you have someone who knows what they’re doing! If you have a sizable budget, traffic won’t be an issue, and you’ll be able to generate more granular data in relation to how well your website performs once traffic arrives on the site.
Top Tip: Start with a relatively low budget and target traffic that falls within your expected customer demographic. Make sure you understand the purchase behaviour of your potential clients. That way, you’ll be able to lead them straight to water and hope they take a drink. As mentioned above, it will also help you understand your website; just because you think it’s great doesn’t mean it’ll be effective.
Organic Traffic
In contrast, those you send to your website for free are generally known as organic traffic. These people are equally vital to your success and are the ones who have interacted with your business because they are interested in the information you have shared.
A business generates organic traffic by sharing free content across social media and digital marketing feeds. For example, you know that great new blog you’ve put together or those pictures of your products on your Instagram feed.
There’s a fine art to driving high-value organic traffic. It takes knowledge of the social media outlet you are using and some insight into the interests of your demographic; combine those with some creative flair, and you’re on the right track!
Search Engine Optimisation (SEO)
Search Engine Optimisation or SEO aligns perfectly with organic marketing; in fact, the two overlap on several levels. However, when it comes to driving website traffic, SEO deserves a section of its own.
So how does it help?
Well, how optimised your website is in terms of SEO will dictate how high it appears in the results when a potential customer runs a google search. You’ll face competition from those bidding for the keywords associated with your business, but if you can appear on page one below them, you’ll have a fair chance of landing some brilliant free website traffic.
You can optimise for SEO in a number of ways, and being honest, that’s a whole blog of its own. Right here.
Top Tip: Use the Google Keyword Planner tool within the Ads platform to understand the volumes of specific searches and the competition you face to win those terms. Go with a handful and optimise your website content to include those terms.
Out of House/Traditional Marketing
Finally, and rather interestingly, we wanted to make sure to highlight the value that traditional marketing campaigns still have in the increasingly digital world. You increase your chances of intriguing people and creating brand recognition by running adverts. As much as they may feel outdated in certain ways, there’s a reason that the big global brands still pay for bus adverts, billboards and radio ads. They still play an integral role in driving home a message, and a great out of house campaign still gets tongues wagging a little more than a digital one, so give it some thought!
The problem with traditional marketing is that you don’t always have the full story of what has generated the website traffic. Therefore it becomes difficult to separate the successful campaigns from the unsuccessful ones. As a brand owner, you may have to segregate your campaigns rather than run them simultaneously.
Top Tip: Having different landing pages or URLs lets you work out what has worked with more detail. It is still difficult to decipher the user journey, but it will help provide you with some extra knowledge.
Driving traffic to your website should be one of your main concerns as a brand. Understanding what it takes to get the right kind of website traffic is even more crucial. However, we understand that due to time constraints and the pressures of running a business, doing all your own marketing, SEO, etc, simply isn’t possible most of the time. That’s why we think we can bring you a solution.
At Create8, our team involves several specialists across many different digital aspects. Therefore, when you start a project with us, we can hold your hand every step of the way and guide you towards creating something truly memorable.
From our in-house web designers helping to introduce SEO based content throughout your website to our digital marketing experts providing a package inclusive of paid and organic social content, everyone can contribute to your journey.
With Create8, we offer a complete range of solutions, all under one roof. All you need to do is follow the link below and contact us today. We can’t wait to hear about your project and what you have up your sleeve, ready to shake up the digital world.
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