Google

Google is the most popular search engine in the world and unsurprisingly the most popular destination for marketers. Advertising through Google is a little more complicated than other platforms but the results can be incredible when you combine know-how with a great business or product.

Google’s share of the online advertising market is almost double that of its closest competitor. This is understandable too when you note that Google Ads as a platform shows a $2 return on every $1 spent. Getting Google right can be extremely lucrative for your business. To help you a little more, we’ll break down the two most popular types of Google Ads.

Google Search

Google Search Network advertisements are the ones you see above the organic search results when you run any kind of Google search. Google ranks the results by several complex internal algorithms regarding the occurrence and relevance of keywords within your website. It’s vital to make sure your website is SEO ready before ploughing money into Google search advertising.

If you haven’t used the platform before, google runs a sort of digital auction for each popular keyword and ranks the results on those paying the most money to the least for that click. You may have heard this referred to as Pay-Per-Click (PPC) marketing. As an agency, we offer PPC advertising as part of our digital marketing packages. Our team of experts take care of your advertisements so you don’t have to.

Facebook

Facebook is much more than your favourite social media platform. It’s also one of the best places for targeted advertising. Within the Facebook Ads Manager platform, businesses can target tiny demographics based on what they like and engage with on social media. Similar to Google, Facebook also uses an online auction format, however, on Facebook you are bidding on your whole advert and not just specifics like keywords.

The beauty of Facebook ads is that they want adverts to be shown to the right people as to not disrupt their users’ experience of the social media outlet. Therefore your advert is more likely to drive the right type of traffic at a much cheaper price.

Instagram

After Facebook purchased Instagram in 2012, Instagram quickly became everyone’s favourite app. From pictures of meals to cats smiling we’ve seen it all. But what did change was the capabilities of Instagram as a marketing platform. When it comes to advertising online, Instagram rapidly popularised the term ‘Influencer Marketing’.

The hiring of individuals to advertise the benefits of your business or products to their following on social media. Influencer marketing took the world by storm and was particularly popular within the fashion sector. Instagram is one of the most customer-friendly advertising platforms, as influencer endorsed adverts are part of the flow of the app and not thrust upon potential clients.

Could I run my own adverts?

Yes! At Create8, we offer various types of packages to suit every business need. If you are looking for our help on the formulation of your campaign including graphic content we can do this for you. However, an all-inclusive management package would take full advantage of our expertise in the digital marketing sector.

Do you offer help and support once you’ve finished the project?

A digital marketing project is something that needs care and maintenance to succeed. We would advise hiring an expert to continue to monitor your campaign and tweak it when and where it’s needed. We offer campaign maintenance as part of our packages, which means we are around to help with whatever you need.

Do I have to use all of the advertising platforms?

No, you can use as many or as few as you wish. It’s best to look into which platform has the most potential for your business. Does your demographic use Instagram frequently? Or are they likely to run a google search for your service? Your budget will also dictate how far you can spread your marketing, as dipping your toes in the water of each is not the way to go. Find what works and make that your primary platform.